The real value BKT would are able to provide is through the use of an online reporting platform which shows the increase in engagement rate as a direct result of a specific direct mail piece. This platform will show the following:
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Engagement rate through to the Landing page
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Engagement rate through to the Form page
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The conversion from the recipient
This cross media strategy could be applied to any direct marketing campaign or general marketing collateral where the QR codes and PURLS would direct the customer to a personalised landing page.
As our customer you would then know who engaged with you through a specific campaign and this can then be followed up with a more targeted approach delivered by BKT.
