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MakeOver Packaging

CASE STUDIES

Packaging
PACKAGING | PRINT | HAND ASSEMBLY

ORAL-B

P&G products are trusted in millions of living rooms, kitchens, utility rooms and bathrooms - and have been passed down from generation to generation.

Over the course of 181 years, they've challenged convention, led innovation and helped to shape culture.

 

KEY ELEMENTS

  • Sturdy construction
  • Compact in size
  • Durable in transit
  • Offer protection to the internal products
Smiling Couple

PROBLEM

The original specification required 16 x Leaflets to be enclosed into an envelope prior to placing in the outer carton which was bulky and didn't allow an instant visual representation.

SOLUTION

BKT proposed a printed Bellyband.

The effective use of the bellyband saved costs and enabled the leaflets to be clearly visible during the unboxing experience via the recipient.

THE RESULT

Working with the design team BKT produced plain brown prototypes of various sizes before finalising the exact size and assembly.

Full colour printed sheets were mounted onto white lined folding boxboard and die cut to shape. A lamination was added to enhance protection and avoid scratches and scuffs during transit.

All printed items were produced litho to ensure consistency of colours across all elements and adhere to company brandlines.

OralB

With the flexibility of all our operations under one roof, BKT can move through the design, engineering, product development and production phases quickly and easily.

OralB Contents

Each mailing carton to contain:  8pp Leaflet | 2 x Postcards | 16 x Product Leaflets | 16 x 15ml Toothpastes | 1 x 75ml Toothpaste

Feedback

TESTIMONIAL

"Thanks for this! I think it looks super cool!

Really great we are delivering this quality for the client."

Marketing ManagerBranding Team

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