CASE STUDIES
PAMPERS MILESTONES KITS
Pampers is UK and Ireland's most trusted nappy brand.
Victor Mills was an American chemical engineer who, while working for the Procter & Gamble Co., revolutionised child care with the invention of the disposable nappy; he began work on that product in the 1950s, using his grandchildren as test subjects. The result - Pampers was born.
THE BRIEF
Each Box To Contain:
- Project Handbook - 8pp
- Coupon Sheet (8 coupons)
- Milestone Cards x 7 Variants
- 1 x Full Pack Pampers Pants (differs per version)
- 5 or 8 x Pants Samples (differs per version), each sample pack containing;
- Outer envelope
- 2pp leaflet
- 2 x single samples
PRODUCTION
METHOD
Mailing Carton printed 4 colour process and spot gloss UV varnished, mounted onto E-Flute corrugated, die cut to shape and hand constructed with envelope locking base and non glued lid.
8pp A5 Project Handbook and Milestone Cards printed 4 colour process on 250gsm Silk, plus Coupons printed 4 colour process on 300gsm Silk with pattern perforations.
BKT processed all data, producing a personalised label and affixed for distribution whilst handling any returns and providing a data capture report for client
TESTIMONIAL
"The communication with BKT is always seamless for any fulfilment project.
Your help on this time critical mailing was appreciated."
- SENIOR PROJECT MANAGER